erica digap burson
health, nutrition, and fitness content marketing strategist
Evidence-based copywriting that converts and inspires
Every health & wellness brand has a story.
it's time to bring yours to life.
Hi! I’m Erica.
I write the content your audience is hungry for.
- Trying to establish your brand’s personality and gain a cult following?
- Need well-researched articles to back up your product?
- Looking for snappy, viral-worthy social media content?
- Want to inform, entertain, and turn readers into consumers?
I’m your girl.
I specialize in writing smart, evidence-based, and engaging nutrition and lifestyle content and copy that turns readers into consumers.
In a nutshell: I'l help you gain credibility, build a following, and leave your audience hungry for more!
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services
1
copywriting
From your landing page to your About Me and everything in between, highlight all the wonderful things that make YOUR brand the best in the industry.
2
blogs + articles
Build a ranking, reputable knowledge database with well-researched, SEO-friendly long-form content.
3
social media + newsletters
Interact with your consumers through snappy social media content, email newsletters + other short-form content.
4
ebooks + white papers
Take a deep dive into the science behind your products and brand to show what you’re REALLY made of.
5
Content Strategy
Define your vision, craft your brand voice, research your target audience, and create content that speaks directly to them.
you have a vision-driven product that you know will change lives.
The Problem now: You need reliable, science-driven copy that converts.
Let's get real: Establishing and maintaining a reputable business in the health & wellness industry is hard.
There's a lot of competition out there, and even more inaccurate info to sift through.
People are tired of false promises, regurgitated AI content, and conflicting advice.
They're looking for brands that cut through the fat — brands they can actually trust.
So how do you stand apart and establish yourself as a reputable brand that's actually worth its salt?
the solution
Ditch the pseudoscience, overinflated promises, and AI nonsense that damage your credibility and hurt your business.
Choose a copywriter & content strategist who has:
• a Bachelor’s Degree in Clinical Nutrition
• extensive content marketing knowledge
• experience selling directly to YOUR target audience
(Hint: That’s me!)
good health copywriting is the place where science and art converge.
It breathes soul into your brand. It helps your audience feel your passion. It speaks to their pain points and shows them the way forward. It paints pictures with facts and numbers that back up your claims … in a way that’s actually fun to read.
I’ve worked in the health & nutrition industries for years, and many of those years were spent in both sales and personal consulting. I’ve had to get into the minds of people just like the audience you’re trying to cultivate — people who are driven to become that happier, healthier versions of themselves — to understand their hopes, address their fears, and, ultimately, help them change their lives for the better.
Now, I’m using that same skillset to help your brand do the same.
My style and health expertise have elevated the content for a wide portfolio of premium clients, from your favorite household-name cold medicines and supplement brands to professional athletes, leading telehealth providers to cutting-edge health tech brands, and more. Are you next?
don't just take my word for it
The proof is in the (chia seed) pudding. Here's what my clients have had to say about my work!
Check out my TOP RATED PLUS Upwork profile for more reviews from satisfied clients.
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